Jiří Kábele – Portfolio

Namo PRO

Packaging for a Laundry Soaking and Pre-Wash Product

In collaboration with Studio Motor, s.r.o.
for Konektor, s.r.o. and Severochema.
2017

The paper packaging features a printed simulation of a rough, unbleached paper texture. Both the logo and the “fish” intentionally use slightly imperfect registration.

The inspiration comes from the original packaging of a traditional product used to soften water during soaking and pre-washing, dating back to the time before automatic washing machines became widespread.

It naturally builds on the visual style of the Jelen brand — the same material is used, yet the design differs from conventional detergent packaging. It reflects ecological values and carries a light, playful, and cheerful character..