Jiří Kábele – Portfolio

Pivo Pardál

Light Draft Beer by Budějovický Budvar.

In the Budvar portfolio, this beer represents the accessible, straightforward choice for everyday men. A genuine reward after work, honest and unpretentious. A beer with character, rooted in authenticity rather than image.

Concept:
With a touch of exaggeration: “I’m wild and a bit dirty (just earned at work). Scratched up label – that’s my beer. And I’m getting an elderflower radler for my little hellcat.”

Over 15 packaging designs and labels.

In collaboration with Studio Motor, s.r.o.,
for Kaspen, s.r.o. and Budějovický Budvar, n.p.

An atypical crate shape designed to clearly differentiate
the brand from competitors.