New Packaging Line for Children’s Laundry Detergents.
In line with the brand’s sustainable image, the corrugated boxes for Jelen and Jelínek laundry detergents are made from coated virgin board with reverse-side printing. This creates a distinctive color effect that gives the impression of uncoated paper. An integrated tear-off strip makes the packaging easy to open. The packs are available in various sizes and variants.
DIY concept:
A look inspired by natural, yellowed and slightly worn paper.
Handwritten typography and naive illustrations – as if the packaging had been made and decorated at home by hand.
In collaboration with Studio Motor, s.r.o.,
for Konektor, s.r.o., Schicht, s.r.o.
2017
