A New Identity for Jelen — Contemporary with a Touch of Heritage.
The design is rooted in the simplicity of the original 1920s logo, utilising only two colours, rough textured paper and a seemingly hand-stamp style. It targets women aged 25–40 who value both thoughtful household care and environmental awareness.
Jelen’s packaging design combines traditional visual elements with modern requirements for functionality and sustainability, which is reflected in positive customer feedback.
